Portfolio & Case Studies
I help companies unlock sustainable growth through SEO and content strategy. Below, you’ll find case studies highlighting measurable wins for brands like BetterUp, ADP, and Handy — along with writing samples that showcase my content voice and approach.
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+100k clicks
We turned an underperforming content library into a traffic engine, boosting clicks by 24% quarter over quarter.
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+57% keywords in top 3
I’ll deliver a tailored plan blending SEO, content strategy, and multi-platform visibility tactics. You’ll know exactly what we’re doing, why, and how it connects to measurable results.
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+369% PAA features
A multi-pronged content strategy expanded Handy’s reach beyond branded search, capturing new audiences earlier in the funnel.
Writing Samples
In addition to SEO strategy, I’ve created content for clients and publications across industries. These samples show my ability to write with clarity, authority, and voice.
Optimized BetterUp Landing Page Copy
High-converting landing page copy crafted to align with SEO best practices and BetterUp’s brand voice — designed to drive signups while maintaining clarity and empathy.
BetterUp Blog Post: When to trust your gut (and when not to)
A full content rewrite that improved readability, tightened the narrative, and aligned the post with relevant search intent while keeping BetterUp’s thoughtful voice intact.
Optimized Yieldstreet Blog Post: What are Fix-and-Flip Loans?
Optimized and expanded Yieldstreet’s original post to capture high-intent keywords, improving search visibility while making the content more engaging for prospective investors.
Yieldstreet Blog Post: What is Trade Finance?
Educational thought-leadership article explaining a complex financial concept in plain language, positioned to rank and attract investors exploring alternative assets.
MOZ Blog Post: Search Intent and SEO: A Quick Guide
Published on MOZ, this thought-leadership article breaks down different types of search intent and shows marketers how to build smarter SEO strategies around them.
Updater Blog Post: Millennial Housing Trends: Everything You Need to Know
A data-driven look at how millennial preferences are reshaping the housing market, written to inform both consumers and industry professionals.
Let the results speak.
Dawn has deep expertise in content strategy and SEO. I’ve been lucky enough to work with Dawn on several projects, all were exceptionally elevated by her involvement and leadership.”
— Dillon Clift, Senior Web Developer, BetterUp
Whether you’ve got clear goals or just know something’s not working, let’s talk. I’ll help you get visibility that lasts—without jargon, bloated deliverables, or wasted budget.
We’ll get clear on your goals, where I can support, and the potential for your business.
I’ll try to keep the nerding out to a minimum.
