SEO & search visibility strategy for the AI era
I help ambitious brands turn search into a growth engine—blending technical SEO, structured data, and content strategies that still drive clicks, leads, and long‑term visibility in a rapidly evolving AI‑powered landscape.
Always strategic, in plain English, and with results you can actually measure.
Strategist. Storyteller. Systems nerd.
Hi, I’m Dawn. I bring extensive experience helping SaaS, B2B, and creative brands show up were it counts—Google, social, and now AI-powered platforms. I blend technical SEO, structured content, and AI-smart visibility tactics to turn messy marketing and blurry brand messaging into long-term growth.
Think of me as your visibility architect: part strategist, part translator, all-in on what actually works today and keeps working tomorrow.
What I can help you with
Strategic visibility.
Not just SEO.
Clients work with me to get found in Google, TikTok, and AI tollks like ChatGPT—not just “rank.”
Measurable impact, not guesswork
I’ve helped clients increase organic traffic by 40–120% within months by combining technical audits, clean structures, and high-converting content strategies.
Clear guidance, no fluff
No jargon, no mystery dashboards—I explain what’s happening in your language and align it with business goals.
AI-smart and future-ready
I keep your content optimized for the future of search: structured data, semantic markup, and visibility across SGE, social, and AI tools. I stay ahead of algorithm changes and AI‑powered search features so you don’t get left behind.
Core services
Not sure where to start?
Book a free 20-minute discovery call and I’ll help you figure out the right next step for your goals, timeline, and budget. No jargon, no pressure—just a clear path forward.
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Show up consistently in under 3 hours a week.
A live or recorded workshop with templates, prompts, and a content-planning system designed for busy founders and creators. You’ll learn exactly how to create, repurpose, and measure content so you stay visible without sacrificing your sanity.Includes:
60–90 min training (live + replay)
Editable planning templates + content calendar
Repurposing checklist to maximize reach
Metrics tracker for measuring growth
Perfect for: business owners who want clarity, confidence, and a plan they can actually stick to.
Includes:
Google Business Profile setup or audit
Local keyword research
Location-specific landing pages
On-page and technical local SEO best practices
Perfect for: service providers, local businesses, and creatives with a physical location or local clientele.
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Fix what’s slowing your growth—and start getting results fast.
In just 4–6 weeks, we’ll turn your site into a growth engine. I’ll run a deep technical and content audit, implement high-impact fixes, and map a keyword + content plan designed to attract your ideal audience. You’ll walk away with both immediate wins and a clear roadmap for sustained visibility.
Includes:
Full technical + on-page SEO audit
Quick-win fixes implemented for you
Keyword and content strategy for high-impact topics
Recommendations for AI-era search visibility
Perfect for: sites stuck on a traffic plateau, brands prepping for a big campaign, or anyone ready to stop guessing and start ranking.
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Turn your expertise into content that ranks, resonates, and converts.
Get a tailored set of SEO-optimized blog posts, social content outlines, and video scripts designed to build your authority across search, social, and AI platforms. I’ll make sure your voice stays authentic while your visibility and trust grow.
Includes:
Editorial calendar with strategic topics
Fully optimized blog content (ready to publish)
Social and video script outlines that repurpose your content
Metadata and structured data for every asset
Perfect for: experts, founders, and creative brands who want to show up consistently without burning out on content creation.
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Stay ahead of search, social, and AI shifts—without lifting a finger.
I’ll monitor your site’s performance, track keyword movements, refine your content plan, and adapt your strategy to algorithm changes. You get consistent visibility growth, a clear picture of what’s working, and more time to focus on running your business.
Includes:
Monthly performance monitoring & reporting in plain English
Keyword + content strategy updates based on live data
Technical and on-page tweaks as needed
Proactive adjustments for search and AI trends
Perfect for: business owners who want long-term visibility growth without managing the moving pieces themselves.
How we’ll work together
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Discovery & deep dive
We start with a conversation about your goals, challenges, and audience. I’ll dig into what’s working, what’s not, and where the biggest opportunities lie—so we have a clear, shared roadmap from day one.
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Custom strategy blueprint
I’ll deliver a tailored plan blending SEO, content strategy, and multi-platform visibility tactics. You’ll know exactly what we’re doing, why, and how it connects to measurable results.
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Implementation & optimization
Whether we’re running a sprint or working together long-term, I’ll execute key fixes, optimize your content, and set up systems that keep your visibility growing—without adding to your workload.
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Measure & refine
We’ll track results in plain English, review what’s working, and adapt for the next phase. Your strategy grows with your business and stays ahead of changes in search, social, and AI.
Case Study | Blog redesignFrom outdated to outstanding
+100% clicks & 26% Performance boost
A cluttered blog with outdated UX was holding this brand back. I led a full redesign—from content architecture to performance tuning—resulting in dramatically faster load times and a 100%+ boost in click-throughs.
Don’t just take my word for it.
Big shoutout to Dawn! I was always impressed with how responsive Dawn was to our business needs and how confident she was in her SEO recommendations. With her keen understanding of all aspects of SEO, copywriting, and an understanding of our very specific KPIs, I felt as if Dawn was a part of the ParkMobile team. Always pleasant to deal with - I hope to have the opportunity to work together again.”
— Mark Lister, SVP of Marketing at ParkMobile
Ready to future-proof your visibility?
Whether you’ve got clear goals or just know something’s not working, let’s talk. I’ll help you get visibility that lasts—without jargon, bloated deliverables, or wasted budget.
We’ll get clear on your goals, where I can support, and the potential for your business.
I’ll try to keep the nerding out to a minimum.
Coming Soon: Visibility Without the Overwhelm™
Want to DIY your way to growth? Join the waitlist for my upcoming workshop and toolkit. It’s practical, clear, and designed for busy entrepreneurs.