SEO & search visibility strategy for the AI era

I help ambitious brands turn search into a growth engine—blending technical SEO, structured data, and content strategies that still drive clicks, leads, and long‑term visibility in a rapidly evolving AI‑powered landscape.

Always strategic, in plain English, and with results you can actually measure.

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Strategist. Storyteller. Systems nerd.

Hi, I’m Dawn. I bring extensive experience helping SaaS, B2B, and creative brands show up were it counts—Google, social, and now AI-powered platforms. I blend technical SEO, structured content, and AI-smart visibility tactics to turn messy marketing and blurry brand messaging into long-term growth.

Think of me as your visibility architect: part strategist, part translator, all-in on what actually works today and keeps working tomorrow.

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What I can help you with

  • Technical SEO

    Despite what you may have heard through the grapevine, being technically sound still matters. I ensure your site is healthy and technically discoverable.

  • Optimize content for all search

    Why rebuild the wheel when you already have a bank of content? I leverage the assets you’ve already invested in and optimize them to perform in AI and traditional search engines.

  • Local SEO

    From on-page optimization to Google Business profile enhancement and search reputation management, I’ll support your brand in local search.

  • Full-funnel keyword strategy

    From blog posts to landing pages, I’ll help you build a cohesive strategy that attracts your target audience at each stage of the buying journey.

  • New content development

    If you need to build out your content library, fill in competitive gaps, or expand your topical authority, I’ll build out comprehensive content briefs to get the content you need written to rank with AI engines and Google.

  • Schema markup implementation

    I’ll develop the backend strategy that helps you own special features in Google and show up in AI results.

  • Video optimization

    With video leading the way in search, it’s crucial to get eyes on your brand’s videos. I optimize them for both platform and search visibility.

Strategic visibility. Not just SEO.

Clients work with me to get found in Google, TikTok, and AI tollks like ChatGPT—not just “rank.”

Measurable impact, not guesswork

I’ve helped clients increase organic traffic by 40–120% within months by combining technical audits, clean structures, and high-converting content strategies.

Clear guidance, no fluff

No jargon, no mystery dashboards—I explain what’s happening in your language and align it with business goals.

AI-smart and future-ready

I keep your content optimized for the future of search: structured data, semantic markup, and visibility across SGE, social, and AI tools. I stay ahead of algorithm changes and AI‑powered search features so you don’t get left behind.

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Core services

Not sure where to start?

Book a free 20-minute discovery call and I’ll help you figure out the right next step for your goals, timeline, and budget. No jargon, no pressure—just a clear path forward.

  • Show up consistently in under 3 hours a week.


    A live or recorded workshop with templates, prompts, and a content-planning system designed for busy founders and creators. You’ll learn exactly how to create, repurpose, and measure content so you stay visible without sacrificing your sanity.

    Includes:

    • 60–90 min training (live + replay)

    • Editable planning templates + content calendar

    • Repurposing checklist to maximize reach

    • Metrics tracker for measuring growth

    Perfect for: business owners who want clarity, confidence, and a plan they can actually stick to.

    Includes:

    • Google Business Profile setup or audit

    • Local keyword research

    • Location-specific landing pages

    • On-page and technical local SEO best practices

    Perfect for: service providers, local businesses, and creatives with a physical location or local clientele.

  • Fix what’s slowing your growth—and start getting results fast.

    In just 4–6 weeks, we’ll turn your site into a growth engine. I’ll run a deep technical and content audit, implement high-impact fixes, and map a keyword + content plan designed to attract your ideal audience. You’ll walk away with both immediate wins and a clear roadmap for sustained visibility.

    Includes:

    • Full technical + on-page SEO audit

    • Quick-win fixes implemented for you

    • Keyword and content strategy for high-impact topics

    • Recommendations for AI-era search visibility

    Perfect for: sites stuck on a traffic plateau, brands prepping for a big campaign, or anyone ready to stop guessing and start ranking.

  • Turn your expertise into content that ranks, resonates, and converts.

    Get a tailored set of SEO-optimized blog posts, social content outlines, and video scripts designed to build your authority across search, social, and AI platforms. I’ll make sure your voice stays authentic while your visibility and trust grow.

    Includes:

    • Editorial calendar with strategic topics

    • Fully optimized blog content (ready to publish)

    • Social and video script outlines that repurpose your content

    • Metadata and structured data for every asset

    Perfect for: experts, founders, and creative brands who want to show up consistently without burning out on content creation.

  • Stay ahead of search, social, and AI shifts—without lifting a finger.

    I’ll monitor your site’s performance, track keyword movements, refine your content plan, and adapt your strategy to algorithm changes. You get consistent visibility growth, a clear picture of what’s working, and more time to focus on running your business.

    Includes:

    • Monthly performance monitoring & reporting in plain English

    • Keyword + content strategy updates based on live data

    • Technical and on-page tweaks as needed

    • Proactive adjustments for search and AI trends

    Perfect for: business owners who want long-term visibility growth without managing the moving pieces themselves.

Book Your Free Discovery Call

How we’ll work together

  • Discovery & deep dive

    We start with a conversation about your goals, challenges, and audience. I’ll dig into what’s working, what’s not, and where the biggest opportunities lie—so we have a clear, shared roadmap from day one.

  • Custom strategy blueprint

    I’ll deliver a tailored plan blending SEO, content strategy, and multi-platform visibility tactics. You’ll know exactly what we’re doing, why, and how it connects to measurable results.

  • Implementation & optimization

    Whether we’re running a sprint or working together long-term, I’ll execute key fixes, optimize your content, and set up systems that keep your visibility growing—without adding to your workload.

  • Measure & refine

    We’ll track results in plain English, review what’s working, and adapt for the next phase. Your strategy grows with your business and stays ahead of changes in search, social, and AI.

Let's Connect

 

Case study highlight

Blog redesign

From outdated to outstanding: +100% clicks & 26% Performance boost

A cluttered blog with outdated UX was holding this brand back. I led a full redesign—from content architecture to performance tuning—resulting in dramatically faster load times and a 100%+ boost in click-throughs.

101% increase

in clicks

26% improvement in Performance Score

Web performance report showing a performance score of 93, accessibility 96, best practices 100, and SEO 92. Metrics include first contentful paint of 1.0 seconds, largest contentful paint 1.5 seconds, total blocking time 30 milliseconds, cumulative layout shift 0, and speed index 1.3 seconds. Thumbnail of a blog titled 'Blog BetterUp' is visible on the right.

Don’t just take my word for it

“Big shoutout to Dawn! I was always impressed with how responsive Dawn was to our business needs and how confident she was in her SEO recommendations. With her keen understanding of all aspects of SEO, copywriting, and an understanding of our very specific KPIs, I felt as if Dawn was a part of the ParkMobile team. Always pleasant to deal with - I hope to have the opportunity to work together again.”

Mark Lister, SVP of Marketing at ParkMobile

Ready to future-proof your visibility?

Whether you’ve got clear goals or just know something’s not working, let’s talk. I’ll help you get visibility that lasts—without jargon, bloated deliverables, or wasted budget.

We’ll get clear on your goals, where I can support, and the potential for your business.

I’ll try to keep the nerding out to a minimum.

Book a Consultation
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Coming Soon: Visibility Without the Overwhelm™

Want to DIY your way to growth? Join the waitlist for my upcoming workshop and toolkit. It’s practical, clear, and designed for busy entrepreneurs.